As Japan’s foodservice and ready-to-eat (RTE) market continues to evolve post-pandemic, new insights from Sakana Japan offer a valuable look at where growth is happening, who’s eating out, and how consumer behavior is shifting. For European producers in bakery and pastry, these trends shed light on potential market entry points and product positioning strategies.

The Asia-Pacific region is one of the world’s most dynamic markets for processed food imports, and until recently, the United States was among its top suppliers. But that position is now under pressure following a dramatic policy shift from Washington. And where there is disruption, there might also be strategic opportunity.